Translation, via The Guardian:
“It’s not necessary to break the window. Just come in! Inventory clearance: up to 40% off.
Jeans, Bermudas, polo shirts, tops.”
Hurry! Why are people doing such crazy stuff for Reserva?”
This is what we in the industry call stealing an idea.
On Dec. 6, the Reserva label designer store was robbed in a professional smash, grab, and run robbery. It was the second time in less than a month that the store had been plundered. Police have yet to apprehend a suspect, despite, as you can see, the face of one of the thieves being clearly visible.
The owner, Rony Meisler, told told the O Globo newspaper:
“They stole my clothes and we stole their image. Complaining gets you nowhere, business is about doing things. Rather than suck lemons, it is better to make lemonade with them.”
That’s some quick, slick marketing.
- President Obama addressed the 54-member African Union, a first for a sitting U.S. president. The speech marks the end of his historic five-day trip to East Africa.
- The Boy Scouts of America has ended its ban on gay leaders, two years after lifting a ban on gay youth members.
- Boston is no longer pursuing a bid to host the 2024 summer Olympics.
- The Arizona Cardinals have hired the NFL's first female coach.