Provocative Lingerie Ads Will Have You Doing A Double Take

They are technically—very technically—safe for work.

Headline: “What you can´t see is all you want to see.”

It’s such a simple trick, but it does turns the usual boring beauty shot lingerie campaign into something provocative.

Jane Pain is a high-end Spanish brand of lingerie, bathing suits, and accessories.

The photography is by Natasha Ygel.

The campaign won the 2012 Lapiz de Oro, Argentina’s highest advertising prize, and the Gran Prix de Bronce Clarín.

What do think? Creative? Or cringe-inducing?

Check out more articles on BuzzFeed.com!

Facebook Conversations
          
    Hot Buzz

    Tell Us What You Want To Carve On Your Pumpkin, And We’ll Create A Stencil For It

    collection

    What Heartbreaking Disney Moment Always Makes You Cry?

    collection
    Now Buzzing