Headline: “What you can´t see is all you want to see.”
It’s such a simple trick, but it does turns the usual boring beauty shot lingerie campaign into something provocative.
Jane Pain is a high-end Spanish brand of lingerie, bathing suits, and accessories.
The photography is by Natasha Ygel.
The campaign won the 2012 Lapiz de Oro, Argentina’s highest advertising prize, and the Gran Prix de Bronce Clarín.
What do think? Creative? Or cringe-inducing?
- Chicago police chief Garry McCarthy has resigned after backlash from the police shooting death of Laquan McDonald. ›
- It's World AIDS Day — 35 million people have died from AIDS-related conditions, and more than 34 million people are living with the disease. ›
- Cyber Monday 2015 could be the biggest online sales day in history, according to data from Adobe. Shoppers are on track to spend nearly $3 billion 💳📲