I know zombies are dead-hot right now, but this is just plain wrong.
Just because we have the technology doesn’t mean it should be done.
But if you feel you MUST dig up the dead, how bout doing a creative ad that makes me think, ‘well, at least there is a logical reason why dead CGI Hepburn is creeping me out.’
But really, using ANY celebs in ads in just fucking lazy, creatively.
Ad agency: Abbott Mead Vickers BBDO, London.
Of course, this is not the first — nor the worst — use of dead Hepburn in an ad. That glory belongs to The Gap, see below.
And, even worse, was this 1997 ad for Dirt Devil using the reanimated corpse of Fred Astaire.