Parking Garage Charges Men 10% More Than Women

“That’s insane, mate.”

Video available at: http://youtube.com/watch?v=kxCpCBn3eLU.

New Equal Pay commercial via New Zealand by the YWCA of Auckland.

Insane fact: Woman, from now until the end of the year, you’re working for free.

The other two print ads (below) aren’t as powerful as the first one because the creators made the common mistake of trying to be too cute with a serious issue.

Ad agency: DDB, Auckland.