Not The Smartest Luxury Magazine Campaign Right Now

What with the riots in Sweden, Turkey, the Middle East, etc. posted on

Black Card (apparently not associated with Visa’s Black Card) is a high-end luxury lifestyle magazine out of Brazil.

These are new print ads for the magazine, the first advertising the title has even done, that I can find.

Apparently, the Black Card editors and their ad agency, São Paulo’s Dim & Canzian, don’t follow world events — or they do follow them, and have chosen to be horribly, inappropriately ironic with their advertising.

The RevoLuxury. This is the brand face you want?

Here’s the accompanying TV spot.

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