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Not The Smartest Luxury Magazine Campaign Right Now

What with the riots in Sweden, Turkey, the Middle East, etc.

Black Card (apparently not associated with Visa’s Black Card) is a high-end luxury lifestyle magazine out of Brazil.

These are new print ads for the magazine, the first advertising the title has even done, that I can find.

Apparently, the Black Card editors and their ad agency, São Paulo’s Dim & Canzian, don’t follow world events — or they do follow them, and have chosen to be horribly, inappropriately ironic with their advertising.

The RevoLuxury. This is the brand face you want?

Here’s the accompanying TV spot.

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