New Playboy TV Spot Is F*cking Terrible

It’s for “Press To Play”, a new Playboy branded shower gel. (Yeah, that’ll look great in your bathroom, stud.) Desperate Hef’s trying to grab some of that Axe money.

Terrible things about this spot:
—Nothing creepy to women about a complete stranger stopping the elevator.
—Two strangers in an elevator ad scenario—NEVER SEEN BEFORE.
—Nearsighted contract killer—HAHAHAHAHAHAHAHAHAHAHAHAHAHAHA.
—“Her twin sister’s twin sister”—see, we PUSHED the idea further.
—“21-23 year-old GIRLS”
—“She sneezes hotdogs”—I shit shower gel ideas, would you idiots like one?
—The guy’s face. I just hate it. Looks like a jerkoff.
—“We gotta cram Hef in the spot, somehow.”
—EVERYTHING.

Ad agency: DDB, Paris.

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