New McDonald’s Ad Uses Real Orphanage Kids

Touching? Or exploitative?

This recent commercial is only airing in South Africa.

Via the ad agency (DDB) press note:

“Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald’s TVC for 2012/13 by some of the top McDonald’s Creative Directors from around the world.”

What do I think?
I think I really want a McFlurry right now.

Please share your opinion.

Check out more articles on BuzzFeed.com!

          
    Hot Buzz

    What Have You Done To Avoid Studying For Finals?

    collection

    What’s The Greatest Gift You’ve Ever Received?

    collection
    Now Buzzing