Confusing as fuck campaign for Duo condoms via Ecuador.
Translation: “What’s yours remains yours.”
Which means, I guess, that…uh, you should use condoms, otherwise you’ll end up with a kid who will steal your toys.
Really, strongly, targeting the nerdy toy-collecting adults here, many of whom won’t be needing any condoms until they get rid of their stupid toy collections.
Does that sound about right?
UPDATE: Wait! I think I got it — the toys are metaphors for, like, your TV watching and stuff.
Next stop on the condom ad world tour is Durex and Honduras.
Well! At least I understand these.
This actually isn’t a new condom campaign — it’s from 2011 — but it just resurfaced online this month, and I hadn’t seen it before. And I’ve pretty much seen every goddamn condom ad, real of fake, from every country in the world, for the last 10 years.
These ads, for Carex condoms cum to us via Malaysia.
Ladies, if your man’s sperms glow in the dark like toxic waste, I’d say, YES, definitely make him wear a rubber. A rubber suit, even.
This ad for Raha brand condoms is via Kenya.
It has a press note:
“HIV infections are rife throughout Africa, and massive effort is expended by governments and NGO’s across the continent in an effort to educate the public about the dangers of unprotected sex. The advertising in this category is often based on ‘scare tactics’ that dwell on the negative outcomes of HIV infection, e.g. social rejection, loneliness, a family left to fend for itself, etc. With this particular advertisement we have taken a slightly lighter approach based on a single amusing line playing on the words ‘monogamy’ and ‘mahogany’; in Kenya virtually everyone speaks quite good English, so the verbal nuance is well understood. Of course, this is a way of drawing attention to a very serious message: “Use a condom for maximum protection”. To maximize the visual effect we actually produced wooden carvings that will also be utilized as POS items.
OK. Well, if “most men in Africa” really think that, the world’s in a fuckload of trouble.
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