Powerful, brutally honest new campaign via Vietnam by Ogilvy & Mather.
Too often with these types of pro bono PSA efforts, the ad agency’s aim is to win, not donations or awareness, but awards. So the ads end up being wildly creative but probably ineffective.
Which is why these ads deserve attention: straight to the point headlines, backed up by researched copy. WARNING: the copy is even more brutal.
4. Two past female foeticide ads via India.
- The Dutch Safety Board has released a final report of its investigation into why Malaysian Airlines Flight MH17 broke up over Ukraine in 2014. ›
- Condé Nast has acquired Pitchfork, the independent music website and magazine, for an undisclosed amount.
- Iran's parliament approved a deal on its nuclear program, which was agreed to in July following lengthy talks between six world powers. ›