Powerful, brutally honest new campaign via Vietnam by Ogilvy & Mather.
Too often with these types of pro bono PSA efforts, the ad agency’s aim is to win, not donations or awareness, but awards. So the ads end up being wildly creative but probably ineffective.
Which is why these ads deserve attention: straight to the point headlines, backed up by researched copy. WARNING: the copy is even more brutal.
4. Two past female foeticide ads via India.
- Thai police have found more bomb-making materials in a second apartment, following the first arrest on Saturday in Bangkok's deadly shrine blast. ›
- Wes Craven, who directed "Scream" and "A Nightmare on Elm Street," has died of brain cancer. He was 76. ›
- For the first time in history, there are three major hurricanes in the Pacific east of the International Dateline at the same time. ›