New Brutal Gendercide Ads

The systematic killing and aborting of female babies is rising all across Asia.

Powerful, brutally honest new campaign via Vietnam by Ogilvy & Mather.

Too often with these types of pro bono PSA efforts, the ad agency’s aim is to win, not donations or awareness, but awards. So the ads end up being wildly creative but probably ineffective.

Which is why these ads deserve attention: straight to the point headlines, backed up by researched copy. WARNING: the copy is even more brutal.

4. Two past female foeticide ads via India.

Check out more articles on BuzzFeed.com!

 
 
          
    Hot Buzz

    How Are LGBT People Reacting To Channel 4’s Gay Drama “Cucumber”?

    collection

    How Can You Support Someone Who Has Had A Miscarriage?

    collection
    Now Buzzing