Powerful, brutally honest new campaign via Vietnam by Ogilvy & Mather.
Too often with these types of pro bono PSA efforts, the ad agency’s aim is to win, not donations or awareness, but awards. So the ads end up being wildly creative but probably ineffective.
Which is why these ads deserve attention: straight to the point headlines, backed up by researched copy. WARNING: the copy is even more brutal.
4. Two past female foeticide ads via India.
- Venezuela is reporting hospitalizations and three deaths as the Zika virus, which is linked to birth defects, spreads.
- Hillary Clinton and Bernie Sanders clashed on immigration, Obama, and Kissinger (!) in Thursday's Democratic debate 🇺🇸
- And how well do you know what happened in the news this week? Take our quiz.