Powerful, brutally honest new campaign via Vietnam by Ogilvy & Mather.
Too often with these types of pro bono PSA efforts, the ad agency’s aim is to win, not donations or awareness, but awards. So the ads end up being wildly creative but probably ineffective.
Which is why these ads deserve attention: straight to the point headlines, backed up by researched copy. WARNING: the copy is even more brutal.
4. Two past female foeticide ads via India.
- Mullah Omar, the Taliban's reclusive leader, died more than two years ago, Afghan officials say. The Taliban hasn't commented.
- Officials released new footage proving Sandra Bland was "alive and well" when her mugshot was taken. The release aims to counter social media rumors that she was deceased in the photo.
- Michel Platini, the current UEFA president, will be a candidate in the 2016 FIFA election to replace Sepp Blatter ⚽️