New Ads Laugh At Your Dry Vagina

They’re for a new vaginal moisturizer.

Mae (named after Mae West) is the new, anthropomorphized answer to your arid Anastasia. The product is via a Canadian company named Damiva (a combo of dame and diva. Seriously.).

I don’t have a vagina, so I have nothing else to say.

Ad agency: Open, Toronto.

Via email.


This headline seems…wrong.


Product package.

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