See, what Mentos is doing here with their new chewing gum print campaign is place different ads in specific magazines. The above ad is only running in Maxim, where the drooling doofuses are sure to spend much more time looking at the product than they normally would.
Pretty stupid and somewhat ingenious, at the same time.
The below wardrobe malfunction execution is running in entertainment titles.
Ad agency: The Martin Agency
- Police in Athens used pepper spray on protesters two days ahead of Greece's major bailout vote.
- A medical helicopter has crashed in Colorado. The crash killed the pilot and injured two crew members.
- Serena Williams survived an upset at Wimbledon and defeated current Britain's Heather Watson. She'll play her older sister Venus in the next round of the tournament ?