Everything You Say Is An Ad For Yourself
In the ad industry, whenever you present a new campaign to a client or a prospective client — whether it’s 1960 or 2013 — you close the dog & pony show with the campaign’s tagline, slogan, motto, kicker, etc.
AMC created a Facebook page of Mad Men Mottoes, which presents the major characters’ more memorable catch-phrases as title boards — exactly how a creative director would (or at least should) present a product’s new tagline.
I’ve got my one favorite picked out that best reflects my beliefs (It’s a Roger Sterling).
So, take a look. I’ve only included what I think are the strongest slogans for each character. If you want to see them all, go to Mad Men Motto.
As an ex-copywriter, I’m very disappointed AMC hasn’t done this for brash copywriter Michael Ginsberg. He’s certainly rattled off some doozies.
First up, Don Draper.
Don contradicts himself (see #5 above) a lot on the show, but he does it so confidently.
Next, rockstar creative Peggy Olson.
I LOVE this one.
Now Roger Sterling. Mine’s in here.
Joan Holloway (Harris), who skyrocketed from office manager to partner.
Now partner Pete Campbell, who hasn’t said too many life-affirming phrases.
Betty Francis, who became much more than Don’s ex-wife last season.
Oh Betty, you’re much more than that.