CP+B, formerly known as one of the best creative ad agencies in the world, has whiffed badly several times in the last couple of years with new campaigns.
But their work for Kraft has been superb. The spots are so simple, so smart. The writing is spot-on, and the kid casting is perfect.
And the commercials serve as reminder to all the new age digital gurus out there that ideas—not bells and fucking whistles—are what wins.
Two more spots below, including one featuring the great Seymour Cassel.
- A boat packed with mainly African migrants bound for Italy sank off the Libyan coast on Thursday and officials fear over 100 people might have died, Reuters reports. ›
- President Obama marked a decade of recovery after Hurricane Katrina, citing gains, but also the immense amount of work that he said still needs to be done. ›
- Facebook CEO Mark Zuckerberg said (on Faceboook, obviously) that one billion people used the service on Monday 🌐 ›