How To Advertise An S&M Site On A Limited Budget

Just stick some Smack Me stickers with your URL on the bottom of ketchup bottles at bars.

Dressing For Pleasure was a Montclair, NJ fetish store and online catalog that was forced out of business in 2009. But before they closed, they—through NYC ad agency JWT—produced an excellent, non-traditional ad stunt.

Why were they forced out of business? They were accused of running sex parties in the boutique’s basement fantasy dungeon, charges the owners denied.