Homophobic Ad Compares Coming Out To Being Shot In The Heart (UPDATED)

Flora is a Unilever brand of margarine.


The copy reads:
HEADLINE: (in the bullet) UHH DAD I’M GAY
COPY: You need a strong heart today.

Flora is a Unilever brand of margarine sold in the UK, Czech Republic, Ireland, Finland, Sweden, Spain, Poland, Hungary, Portugal, South Africa, Hong Kong, Singapore, New Zealand and Australia.

This ad is via South Africa.

Not the smartest strategy for a 2013 ad.
Unless homophobia just flies over the heads of South Africans, like a bullet.
Note the pink background.

A second ad from the new campaign, referencing the Kama Sutra, is below.
The agency/client are apparently trying to do some “edgy” ads not normally seen in the category.

I’ve contacted Flora seeking a comment.
I will update if/when they respond.

Ad agency: Lowe + Partners Johannesburg.

UPDATE: A Unilever spokesperson told The Drum: “This advert was prepared by an external agency in South Africa and was not approved by anyone at Unilever. The advert is offensive and unacceptable and we have put an immediate stop to it.”


Check out more articles on!



    Here Are The Top Stories
    • The U.S. government is investigating possible unlawful coordination by some airlines to keep prices high ✈️
    • U.S. Secretary of State John Kerry will travel to Cuba later this summer for the opening of a U.S. embassy there.
    • Nicholas Winton, who saved more than 650 Jewish children from the Holocaust, died at 106.
    • Mozambique implemented a new criminal code that removes a colonial-era law criminalizing homosexuality.
    Get The News App

    Hot Buzz

    If Ian McKellen And Derek Jacobi Could Give You Advice, What Would You Ask?


    Show Us Your Most Canadian Tattoos!


    Now Buzzing