H&M Bikini Posters Get Nicely Adbusted By Street Artist

Hamburg street artist Daniel Soares is adding a Photoshop toolbar to the ubiquitous new H&M outdoor swimwear ads. Nice work (six images).

I know, right? Now tell your friends!
H&M Bikini Posters Get Nicely Adbusted...
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H&M has already been criticized for the ads by the Swedish Cancer Society for using a too-tan model (she’s Brazilian Isabeli Fontana). Which is pretty ridiculous. Criticizing the posters for using too much Photoshop, however, is just fine by me. Especially if you do it creatively, like this.

Source: imnotbogusky.tumblr.com

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    8 Responses So Far

    • hibizby   H&M Bikini Posters Get Nicely Adb... and thinks it’s LOL & Win  about 6 hours ago
    • blackua   H&M Bikini Posters Get Nicely Adb...  about 4 months ago
    • thatdudek thinks H&M Bikini Posters Get Nicely Adb... is OMG, Win & LOL  about 6 months ago
    • itscharmingjosh   H&M Bikini Posters Get Nicely Adb... and thinks it’s OMG, LOL & Win  about 6 months ago
    • charmingdavid   H&M Bikini Posters Get Nicely Adb... and thinks it’s LOL, OMG & Win  about 6 months ago
    • Alissa Mushkin thinks H&M Bikini Posters Get Nicely Adb... is Win  about 9 months ago
    • jr77 thinks H&M Bikini Posters Get Nicely Adb... is Win  about 9 months ago
    • fredodf thinks H&M Bikini Posters Get Nicely Adb... is Win  about 9 months ago
    • shanes2 thinks H&M Bikini Posters Get Nicely Adb... is Win  about 10 months ago
    • sarahc49 thinks H&M Bikini Posters Get Nicely Adb... is Win  about 10 months ago
    • ariana taylor thinks H&M Bikini Posters Get Nicely Adb... is Win  about 10 months ago
    • alicer13 thinks H&M Bikini Posters Get Nicely Adb... is Win & LOL  about 10 months ago
    • roelvans thinks H&M Bikini Posters Get Nicely Adb... is LOL  about 10 months ago
    • sergiobolinchesm 10 months ago

      Did H&M pay Adobe licence?

    • Nathan Kemp thinks H&M Bikini Posters Get Nicely Adb... is Win  about 10 months ago
    • nigegenfourb   H&M Bikini Posters Get Nicely Adb... and thinks it’s LOL & Win  about 11 months ago
    • kerrit2   H&M Bikini Posters Get Nicely Adb... and thinks it’s Win  about 11 months ago
    • ambersolnickr thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • mattm25   H&M Bikini Posters Get Nicely Adb... and thinks it’s Win  about 11 months ago
    • Doom's Bride thinks H&M Bikini Posters Get Nicely Adb... is Win & LOL  about 11 months ago
    • adamarcherp thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • vassargal thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • amyb18 thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • Travis B.   H&M Bikini Posters Get Nicely Adb...  about 11 months ago
    • kumi   H&M Bikini Posters Get Nicely Adb...  about 11 months ago
    • Katie H. thinks H&M Bikini Posters Get Nicely Adb... is Win & LOL  about 11 months ago
    • alixcks   H&M Bikini Posters Get Nicely Adb... and thinks it’s Win & LOL  about 11 months ago
    • thekcard thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • Alibug thinks H&M Bikini Posters Get Nicely Adb... is LOL  about 11 months ago
    • rocketnews24.com readers just made H&M Bikini Posters Get Nicely Adb... hotter  about 11 months ago
    • butternut718 thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • lgagnon thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • andreac16 thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • annisahi thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • amandaj8 thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • tnl2012 thinks H&M Bikini Posters Get Nicely Adb... is LOL & Win  about 11 months ago
    • allisonp thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • traffic.outbrain.com readers just made H&M Bikini Posters Get Nicely Adb... hotter  about 11 months ago
    • BethyCon   H&M Bikini Posters Get Nicely Adb...  about 11 months ago
    • katiashifrin thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • Ricky T thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • Amanda Caruthers thinks H&M Bikini Posters Get Nicely Adb... is LOL  about 11 months ago
    • Greg   H&M Bikini Posters Get Nicely Adb...  about 11 months ago
    • meganl13   H&M Bikini Posters Get Nicely Adb...  about 11 months ago
    • copyranter.blogspot.com readers just made H&M Bikini Posters Get Nicely Adb... hotter  about 11 months ago
    • sarahs69 thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • mirandascott thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • Riff 11 months ago

      Weird, I’m pretty sure you can hire models who are naturally that shade without tanning/Photoshopping at all. Oh, wait.

    • malik   H&M Bikini Posters Get Nicely Adb... and thinks it’s LOL & Win  about 11 months ago
    • laurynbb thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • kezza92 thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • Hooray! thinks H&M Bikini Posters Get Nicely Adb... is LOL  about 11 months ago
    • Idiot Ballroom thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • lankarkiv.com readers just made H&M Bikini Posters Get Nicely Adb... hotter  about 11 months ago
    • Andrea N thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • dpowers385 thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • lindsaybrohan 11 months ago

      This is a load of barnacles.

    • StephFunny2 thinks H&M Bikini Posters Get Nicely Adb... is LOL  about 11 months ago
    • kayo   H&M Bikini Posters Get Nicely Adb...  about 11 months ago
    • domito   H&M Bikini Posters Get Nicely Adb...  about 11 months ago
    • kaoriz thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • aprilnicolew thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • beckyc3 thinks H&M Bikini Posters Get Nicely Adb... is LOL  about 11 months ago
    • daver6 thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • alisonp4   H&M Bikini Posters Get Nicely Adb...  about 11 months ago
    • Kevin Bondelli thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • danielfalhofa thinks H&M Bikini Posters Get Nicely Adb... is Win  about 11 months ago
    • davido6 thinks H&M Bikini Posters Get Nicely Adb... is Win & LOL  about 11 months ago
    • KatieMmKay   H&M Bikini Posters Get Nicely Adb...  about 11 months ago
    • shmay   H&M Bikini Posters Get Nicely Adb... and thinks it’s Fail, LOL & Win  about 11 months ago
    • sarahnguyen thinks H&M Bikini Posters Get Nicely Adb... is LOL & Win  about 11 months ago
    • dianastarke 11 months ago

      The main reason health authorities have spoken out against this ad is due to the increasing rates of malignant melanoma that are occurring here in Sweden. Since my husband is a survivor of this type of cancer, I’ve learned that any person, no matter how light or dark his or her natural skin colour, runs a risk of skin cancer if skin is overexposed to sun. And the aftermath of skin cancer, including ugly scars, post surgery treatments, and the need for full protection when venturing outside, is the opposite of the sexy image H and M is trying to sell here.

    • Carc 11 months ago

      Brilliant!

    • Lillithdv8 a year ago

      I really don’t get the appeal of bacon tan. Sun kissed is one thing but being the color of leather, yuck!

    • Davine S. a year ago

      This is pure genius.  I’d have liked to see him take it a step further, though - he could have a different tool selected with each poster, and include the mouse pointer. Maybe show the lasso selecting an area and things like that.  It’s really great though.

    • shortleif a year ago

      I’m pretty sure that’s too tan for you, which means it’s too tan for her. She might be brazilian, but she’s about as white as you are.

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