“Here’s Your Newborn Dead Baby, Ma’am”
The vintage DuPont Cellophane “dead baby” ad series is the one of the most unintentionally funny ad campaigns ever.
From Facts About Cellophane:
“The biggest hazard that cellophane exhibits is the danger of suffocation. Due to the airtight nature of cellophane, breathing it in or having it cover your airways can cause suffocation, especially in young children…”
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Davine S. 11 months ago[AFTERNOON, DON DRAPERS OFFICE. SEATED: DON DRAPER, PEGGY OLSEN, MICHAEL GINSBERG, STAN RIZZO. DON IS SIPPING RYE FROM A TUMBLER.] Don: Ok, we need to create a campaign for this new “Cellopane” stuff. Peggy? Peggy: Well, I was thinking about the fact that Cellopane is see-through. Maybe we could have a tree-house… two boys are pinning Cellophane up to form windows. Through the kitchen door, we see their mother searching the cupboards for her missing Cellophane. Don: Tagline? Peggy: Something like… “Du Pont Cellophane: Your kids may be rotten, but your food doesn’t have to be”. Don [grunts]: People don’t want to hear “rotten” when they’re thinking about food. Give me something else. Michael: Actually, I had an idea… I was thinking that - - Don: Shut up, Ginsberg. I know you’re a new character but for as long as Peggy is still here, I don’t like you. Michael: But I - - Don: Peggy. Peggy: Well, all I can think of is how you shouldn’t let babies near Cellophane… Don: That’s it! Babies… IN Cellophane!! Peggy: But that’s not what I - - Don: Quiet, Peggy; just bask in my genius. Stan, I want a mock-up on my desk by tomorrow morning. Lots of babies, in Cellophane. Women love babies. Now, everyone get out of my office; it’s time for me to look troubled and indecipherable.
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