Here’s Yet Another Sexualized Breast Cancer Awareness Ad (NSFW)

This is exactly how not to do a breast cancer commercial. It’s not about loving and saving big breasts. It’s about saving lives.

Video available at: http://vimeo.com/51243128#.

Translation:
“If we love them that much, we should take care of them. Make a woman get a breast exam.”

So, the spot is targeting men. Fine. What do you think the number of male viewers who jerk off to the ad will be compared to the number of male viewers who actually ask a woman to get a breast exam?

This was produced by a large Chilean ad agency—Lowe Porta, Santiago.

For your information, Here is how to do a breast cancer awareness commercial, from earlier this month, via the UK.

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