Thirsty Camel, a popular chain of liquor stores Down Under with 450 locations, ran this newspaper ad yesterday with a headline that I'm sure got Aussie lads—famous for their deep love of beer—excited.
To get your "free" "beer", you simply had to cut out that shot of frothy amber goodness, wrap it around your favorite beer glass, and then fool your friends with your non-beer as you got non-drunk.
And no, there was no actual free beer offer in the fine print.
Brilliant.