Gruesome Don't Drink/Drive Video Via Mexico

If you're getting behind the wheel drunk, you might as well blow your passengers' brains out?

This new PSA via Coexistence Without Violence, "a youth-centered movement that promotes safe driving and responsible drinking," is pretty gosh darn violent.

Correct me if I'm wrong (I'm not), but doesn't It seem a smidgen misguided using brutal, execution-like gun violence in a Mexican PSA?

Also, it's totally not a new idea. See the spot below, via Indonesia.