German BMW Commercials Are More Conceptual, Nuder

New spot for BMW’s Lane Departure Warning System, starring a male driver’s disembodied head. Brief nude beach shot.

Video available at: http://vimeo.com/41013918.

I guess the goofy linchpin delivers the benefit.

The page-turning thing was cute.

His girlfriend (not his wife, this is a BMW commercial) is hot.

It’s certainly easier to watch than the shit car ads that we continuously get in the US.

I’m kinda “meh” about it though, for some reason I can’t quite figure out.

I think it’s because I really dislike the guy’s face.

Ad agency: Serviceplan.

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