I guess the goofy linchpin delivers the benefit.
The page-turning thing was cute.
His girlfriend (not his wife, this is a BMW commercial) is hot.
It’s certainly easier to watch than the shit car ads that we continuously get in the US.
I’m kinda “meh” about it though, for some reason I can’t quite figure out.
I think it’s because I really dislike the guy’s face.
Ad agency: Serviceplan.