Fat Australians Confronted By Absolutely Disgusting Newspaper Ad

Wait til you see the inside page.

Above was the cover of last Friday’s West Australian. Once folks turned the page, they were presented with the below ad via the Heart Foundation, in conjunction with the Western Australia Department of Health.

That’ll make you hurl your Vegemite sandwich, which will, I guess, make you lose a bit of weight. So–good campaign?

Toxic fat, in case you were wondering, is fat that builds up around your vital organs.

TV spot below.

Agencies: Behaviour Change Partners, OMD, and Longtail.

Video available at: http://youtube.com/watch?v=pThTr83UWa8.