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Diet Coke’s New NYC Billboard Pandering To Film People

On Broome St. I guess Coca-Cola is trying to capitalize on the Tribeca Film Festival, which starts next Wednesday. Via Michael Surtees.

It’s a screenwriter billboard!
Heineken is the official sponsor of the Festival.
This thing is just begging to bombed to unreadability by taggers.

Flickr: michaelsurtees

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