Copy translation at the end of the spot:
“After all, what are we all after? Just a little fun.”
Cellcom, whose main target in the ad was young Israeli soldiers, was widely lambasted for the spot, as summed up in The Guardian.
Ad agency: McCann Tel Aviv.
- Doctors Without Borders is demanding a war crimes investigation into the U.S. bombing of its Afghan hospital. ›
- The European Union is now using naval vessels in the Mediterranean to intercept boats that are smuggling refugees and migrants to Europe. ›
- Tomas Lindahl, Paul Modrich, and Aziz Sancar have won the Nobel Prize in chemistry for figuring out how cells repair DNA. ›