There are over 9,000 airports around the world, each with its own 3-letter code — used to ID bag destination. The creative team describes how they came up with the idea:
“It all started when we saw a woman walking through Heathrow with the word FUK hanging from her suitcase,” they say. “Turned out she’d just flown in from Fukuoka in Japan. That got us thinking, ‘maybe there are more’.”
I guess they couldn’t use FUK. Too bad. More ads below.
Ad agency: Ogilvy & Mather, London.
How many print ads have you seen that draw you in like this, and get you to stay with them for more than a second?
The campaign just launched in England.
This one makes me want to stop writing this post, and bolt to wherever NOW.
Perfect for Brits.
They even got a savings message mixed into the campaign.