Brazilian Gym Ads Go From Weird To Sexist To Creepy.

First, you’re “da fuk?” Then, you’re “insulting.” THEN, you’re “that’s just wrong.” posted on

Meet “Loira” (top) and “Morena” (names supplied by ad agency).

I’ve seen a lot of bizarre gym ads targeting women over the years, including this sleazy, creepy one (NSFW), also from Brazil.

These two ads, “Be Independent,” are for the Vila Olimpica Gym in São Paulo. Things wrong with these admittedly interesting-looking layouts:

—The women are already buff enough to open jars/wine themselves.
—Even if they weren’t that buff, they still wouldn’t need a man’s help with those tasks.
—Assuming these are photoshoots (but even if they aren’t), the men have the penises right up against the women’s butt cracks.

But, this is Brazil.

Ad agency: Agência Mood, São Paulo.

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