Promoted

Beer Brand’s Gay Marriage Ad Not Very Gay Friendly

New Zealand’s Tui beer has long pushed buttons with its billboards. This one pushed a hot button.

As AdWeek put it, correctly, Tui probably didn’t mean any harm with this ad. “Yeah Right” is the brand’s long-running tagline that always answers the headline. (Here’s 16 more of Tui’s tasteless billboards.)

But Tui’s Facebook page has received many negative comments about the advertisement, with some saying it is ”homophobic,” ”disgusting,” and ”offensive.”

Tui’s marketing manager defended the ad, saying,

”There have been a fair few ‘Yeah Right’ lines which have made it to the billboards over this time, all of which have been generated with the intention of delivering a smile to New Zealanders. Given the duration of this campaig…there is the odd… line, which doesn’t hit the mark in generating a smile for all.
Our intention with the current Tui Yeah Right billboard…was to highlight the common situation or uncertainty experienced when someone’s parent remarries.
Given the recent passing of the Same Sex Marriage Bill in Parliament, this ‘Yeah Right’ line is a topical spin at the age-old situation of a parent’s new partner.”

Well, as my wise ad teachers at the School of Visual Arts grilled into my dense head:
“IF YOU HAVE TO EXPLAIN THE AD, YOU’VE LOST.”

Check out more articles on BuzzFeed.com!

 
 

    Contributions

    Here Are The Top Stories
    • Greece's bailout vote on Sunday could be very close, according to an opinion poll. Both sides are holding rallies today.
    • Uber has suspended its low-cost UberPOP service in France following protests last week.
    • After two previous missions failed, Russia's Progress rocket took off to resupply the International Space Station ?
    • Liberia has reported three new cases of Ebola this week. The country was declared Ebola-free on May 9.
    Get The News App

    Hot Buzz

    What Things Do You Love About Being Short?

    collection

    Show Us Your Most Canadian Tattoos!

    collection

    Now Buzzing