Persnickety art directors and graphic designers are giving the series mixed reviews.
Said one, at Creative Review:
"The overly stylized high contrast imagery combined with ultra-hyped, unnatural colors misses entirely the innate beauty of the span. Add to this a typeface whose questionable appropriateness (too light weight, as though afraid to make a statement) is only emphasized with the regrettable drop shadow treatment. It took a committee of impressively titled humans to generate this?
(sigh) This copywriter thinks they look...kinda cool.
Ad agency: Goodby Silverstein & Partners, San Francisco