I seriously can’t believe the most innocuous advertiser in the world approved these ads, what with all the flak (unfair or not) they get for luring children to a life of obesity.
Destroyed Suzie’s drawing? Happy Meal her!
Destroyed Bobby’s Teddy? Happy Meal him!
Forgot Seth’s rugby practice (below)? “Any-thing you want on the menu, son!”
I would love a peek at the creative brief that spurred this campaign.
Ad agency: DDB NYC.
Previously: McDonald’s introduces new happier Happy Meal.