Bad Dad? Junk Food Will Solve That

Wow. This new German McDonald’s campaign is cynical. “Forgiveness is never far away” says the fast feeder to dads (and moms) who destroy their children’s cherished things.

I seriously can’t believe the most innocuous advertiser in the world approved these ads, what with all the flak (unfair or not) they get for luring children to a life of obesity.

Destroyed Suzie’s drawing? Happy Meal her!
Destroyed Bobby’s Teddy? Happy Meal him!

Forgot Seth’s rugby practice (below)? “Any-thing you want on the menu, son!”

I would love a peek at the creative brief that spurred this campaign.

Ad agency: DDB NYC.

Previously: McDonald’s introduces new happier Happy Meal.

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