I drink cheap bourbon (Wild Turkey, none of that single batch bullshit you Wall Street douchebags prefer). So, even though I descend from squirrel-eatin', moonshine-makin', outhouse-shittin' Appalachian Trail hillbillies, I am strongly offended by these ads. STRONGLY.
The campaign also appears to be targeting (maybe even primarily targeting) trashy Aussie men. Maybe one of you Down Under drunkards can enlighten me on the "bogan" culture.
Professional creative review: If you're gonna use the hackneyed "Photoshopped tattoo headlines" linchpin, you should write funny lines. End of review.
Ad agency: JayGrey Australia
