From the ad agency press note:
bq. More than 500,000 car accidents in the UK have been caused by women applying makeup. With safety being one of Volkswagen’s top priorities, they wanted to shed light on the issue and alert women of this serious issue. Nikkie…applies makeup until she is suddenly flung towards the camera - similar to a video of a car accident. We uploaded the video to Nikkie’s channel and it has since spread to other major social networks.
The video won a Cyber Gold Lion at Cannes last week.
Ad agency: DDB Tribal, Berlin.