stpatricks

35 Deliciously Fun Vintage Guinness Ads

One of the best ad campaigns of all time. Happy St. Patrick’s Day, fellow Irish (and fake-Irish) drinkers.

1.

Most of these wonderful poster-ads were illustrated by artist John Gilroy, working for the London ad agency S.H. Benson.

3.

Many of Gilroy’s ads were set at the zoo.
That’s a kinkajou, also known as the “honey bear.”

4.

A WW II execution featuring a thirsty Spitfire pilot.

5.

A seal was featured in many of the mid-20th century ads.

10.

Good look, zookeeper.

11.

Fun fun fun.

12.

One of my favorites.

13.

This line wasn’t a joke. Doctors thought Guinness was in fact good for you because of its high iron content.

14.

I’ve found that two is the perfect number to consume.

15.

In the early 1980s, being no longer able to use the line because of pesky regulations, the brewery tweaked the slogan. The masses approved.
Ad agency: Allen, Brady & Marsh.
Via: Business Insider.

16.

The Toucan was the unofficial mascot of Guinness during the mid-20th century.

17.

Another wartime execution.

20.

Love this New York poster.
But, If you haven’t gone to Dublin to have a Guinness, you really should.
The difference is remarkable.

21.

One of the more famous Guinness posters.

24.

The “Guinness For Strength” ads were hugely popular.

35.

Another one of the more famous posters.
What’s remarkable about this campaign is that it was a creative, consistent simple campaign that keep the same strategy and look for decades. And NO body copy, an anomaly, pre-Mad Men era.

All images via the wonderful Brookston Beer Bulletin.
He has over 100 vintage Guinness ads archived. Take a look.

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