1976 McDonald’s Ad Targeting African-Americans

The body copy. Read the body copy. posted on June 26, 2012 at 10:43am EDT

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1976 McDonald's Ad Targeting African-A...

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“You don’t have to get dressed up, there’s no tipping…”

Dats Dinnertimin’.

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hibizby 1976 McDonald's Ad Targeting Afri... and thinks it’s LOL & Win about 3 days ago ×
watersofteners thinks 1976 McDonald's Ad Targeting Afri... is Unbelievable, Cute & OMG about a month ago ×
heaterreviews thinks 1976 McDonald's Ad Targeting Afri... is Win, LOL & OMG about 3 months ago ×
thatdudek 1976 McDonald's Ad Targeting Afri... and thinks it’s LOL, Win & OMG about 6 months ago ×
itscharmingjosh thinks 1976 McDonald's Ad Targeting Afri... is LOL, Win & OMG about 6 months ago ×
Alessi thinks 1976 McDonald's Ad Targeting Afri... is Fail about 6 months ago ×
charmingdavid 1976 McDonald's Ad Targeting Afri... and thinks it’s LOL, Cute & Win about 6 months ago ×
SpaceCorp thinks 1976 McDonald's Ad Targeting Afri... is Win & LOL about 7 months ago ×
LauriitaJ411 thinks 1976 McDonald's Ad Targeting Afri... is LOL & OMG about 8 months ago ×
Kevin E. thinks 1976 McDonald's Ad Targeting Afri... is Trashy & Fail about 9 months ago ×
dirtyzombie thinks 1976 McDonald's Ad Targeting Afri... is WTF about 9 months ago ×
Amy Fellowes thinks 1976 McDonald's Ad Targeting Afri... is LOL, WTF & Fail about 9 months ago ×
lauraw6 thinks 1976 McDonald's Ad Targeting Afri... is WTF, LOL & OMG about 9 months ago ×
randomsausage 10 months ago

Still think this would have been better “McDonalds: where Shaft takes his bitch between busts”
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LOL WIN OMG CUTE WTF FAIL GEEKY
drspaceman thinks 1976 McDonald's Ad Targeting Afri... is Win & LOL about 10 months ago ×
J A thinks 1976 McDonald's Ad Targeting Afri... is WTF & LOL about 10 months ago ×
nycityboy 1976 McDonald's Ad Targeting Afri... and thinks it’s Old about 10 months ago ×
andrewa14 thinks 1976 McDonald's Ad Targeting Afri... is Fail about 10 months ago ×
jenl4 thinks 1976 McDonald's Ad Targeting Afri... is WTF about 10 months ago ×
ishmaelnapoleond 1976 McDonald's Ad Targeting Afri... about 10 months ago ×
Akingston thinks 1976 McDonald's Ad Targeting Afri... is OMG, WTF & LOL about 10 months ago ×
pollye2 thinks 1976 McDonald's Ad Targeting Afri... is WTF about 10 months ago ×
emle thinks 1976 McDonald's Ad Targeting Afri... is WTF, Fail & LOL about 10 months ago ×
ryanc31 thinks 1976 McDonald's Ad Targeting Afri... is Win about 10 months ago ×
ChrisA4783 thinks 1976 McDonald's Ad Targeting Afri... is Trashy about 10 months ago ×
Sarrita thinks 1976 McDonald's Ad Targeting Afri... is WTF about 10 months ago ×
mjpark thinks 1976 McDonald's Ad Targeting Afri... is LOL about 10 months ago ×
dreamingbig 1976 McDonald's Ad Targeting Afri... about 10 months ago ×
tawanab thinks 1976 McDonald's Ad Targeting Afri... is WTF about 10 months ago ×
joeb11 10 months ago

The first draft was even worse.
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joeb11 10 months ago

If you look very closely at the ad, you’ll see that they trademarked the word “Dinnertimin’.” Obviously, they expected it to catch on.
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LOL WIN OMG CUTE WTF FAIL GEEKY
yahelh thinks 1976 McDonald's Ad Targeting Afri... is Fail about 10 months ago ×
silenced thinks 1976 McDonald's Ad Targeting Afri... is Fail, WTF & LOL about 10 months ago ×
stefanieb2 thinks 1976 McDonald's Ad Targeting Afri... is WTF about 10 months ago ×
Judd Hayes thinks 1976 McDonald's Ad Targeting Afri... is Trashy, Fail & WTF about 10 months ago ×
GitRyan thinks 1976 McDonald's Ad Targeting Afri... is Fail about 10 months ago ×
keenam thinks 1976 McDonald's Ad Targeting Afri... is LOL about 10 months ago ×
tfoxy74 10 months ago

2/2 cont. in an (almost) equally offensive manner.
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tfoxy74 thinks 1976 McDonald's Ad Targeting Afri... is Fail about 10 months ago ×
tfoxy74 10 months ago

Please. They still pander to the African American community.
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LOL WIN OMG CUTE WTF FAIL GEEKY
Rachael P. thinks 1976 McDonald's Ad Targeting Afri... is WTF & OMG about 10 months ago ×
Boydmer thinks 1976 McDonald's Ad Targeting Afri... is LOL about 10 months ago ×
CaliforniaJazzy thinks 1976 McDonald's Ad Targeting Afri... is WTF about 10 months ago ×
megaglee thinks 1976 McDonald's Ad Targeting Afri... is Fail, WTF & OMG about 10 months ago ×
gcsapo 10 months ago

…this made me laugh as an old friend once told me when she arrived to the UK for the first time from Africa with her family, they all got dressed up specially in their sunday best to go to dinner at McDonalds!
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shannong7 thinks 1976 McDonald's Ad Targeting Afri... is Fail about 10 months ago ×
Amber McDaniel thinks 1976 McDonald's Ad Targeting Afri... is OMG about 10 months ago ×
amy swiney thinks 1976 McDonald's Ad Targeting Afri... is LOL about 10 months ago ×
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huffingtonpost.com readers just made 1976 McDonald's Ad Targeting Afri... hotter about 10 months ago ×
chaz atlas 10 months ago

Before he went to Godfather’s Pizza, Herman Cain wrote this campaign. Awww Shuck-Ducky!
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Julianna95 thinks 1976 McDonald's Ad Targeting Afri... is LOL & Cute about 10 months ago ×
zcesb11 thinks 1976 McDonald's Ad Targeting Afri... is WTF about 10 months ago ×
laurieg8 thinks 1976 McDonald's Ad Targeting Afri... is Fail about 10 months ago ×
kelseym8 thinks 1976 McDonald's Ad Targeting Afri... is WTF about 10 months ago ×
Deanna Ortiz thinks 1976 McDonald's Ad Targeting Afri... is LOL about 10 months ago ×
pajiba.com readers just made 1976 McDonald's Ad Targeting Afri... hotter about 10 months ago ×
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lyond thinks 1976 McDonald's Ad Targeting Afri... is WTF & Fail about 10 months ago ×
cinnarose thinks 1976 McDonald's Ad Targeting Afri... is LOL about 10 months ago ×
shrinkage 10 months ago

Jumpin’ in my hot tub time machine right now to kick some ‘76 ass.
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kel ce 10 months ago

And nothing has changed. If I’m in the other room and a commercial with hip hop music comes on I know it’s a McDonalds commercial without looking.
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LOL WIN OMG CUTE WTF FAIL GEEKY
MARSHALL FOX 10 months ago

No, that’s not racist. THIS is racist: Naming a Travel Agency aimed exclusively at a black clientele “Niggah Be Trippin’” (Sorry for that. Actually, that early Mickey Deez ad is less racist than it is “cluelessly ignorant”; which, in truth, is what’s usually at the heart of most thoughtless bigotry.)
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LOL WIN OMG CUTE WTF FAIL GEEKY
delicious kiwis 10 months ago

mcdonalds still targets ads at black people by trying to be over the top urban. nothing has changed.
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itsmalena 10 months ago

Well I’m torn. It’s a little on the bad side but I laughed. :/
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Diana 10 months ago

We say way worse things about homosexuals today. Can’t wait to show my grandchildren the sitcom that had this gem recently: “Don’t get me wrong, I love the gays, I could never get my hair to look this good without them”
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LOL WIN OMG CUTE WTF FAIL GEEKY
Pifflove 10 months ago

McDonald’s does the 2012 equivalent of talking down to black people now in their commercials. Absolutely nothing has changed.
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katw2 10 months ago

All I can see is the atrocious typesetting of that copy!! I guess I spent to much time doing layout in my short graphic design career.
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Floobity 10 months ago

Racist: no. Awesome: yes.
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LOL WIN OMG CUTE WTF FAIL GEEKY
Shaun McCracken 10 months ago

Oh stewardess… I speak jive.
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LOL WIN OMG CUTE WTF FAIL GEEKY
obb2 10 months ago

Remember your politically correct indoctrination; everything is racist.
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LOL WIN OMG CUTE WTF FAIL GEEKY
jairoj 10 months ago

I don’t think is racist. McDonald prob did this with white people too, lol maybe serve tacos on fancy plates for the Latinos.
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annihilist 10 months ago

Don approves.
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