1976 McDonald’s Ad Targeting African-Americans

The body copy. Read the body copy. posted on June 26, 2012 at 10:43am EDT

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1976 McDonald's Ad Targeting African-A...

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“You don’t have to get dressed up, there’s no tipping…”

Dats Dinnertimin’.

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hibizby 1976 McDonald's Ad Targeting... and thinks it’s LOL & Win about a month ago ×
watersofteners thinks 1976 McDonald's Ad Targeting... is Unbelievable, Cute & OMG about 2 months ago ×
heaterreviews thinks 1976 McDonald's Ad Targeting... is Win, LOL & OMG about 4 months ago ×
thatdudek 1976 McDonald's Ad Targeting... and thinks it’s LOL, Win & OMG about 7 months ago ×
itscharmingjosh thinks 1976 McDonald's Ad Targeting... is LOL, Win & OMG about 7 months ago ×
Alessi thinks 1976 McDonald's Ad Targeting... is Fail about 7 months ago ×
charmingdavid 1976 McDonald's Ad Targeting... and thinks it’s LOL, Cute & Win about 7 months ago ×
SpaceCorp thinks 1976 McDonald's Ad Targeting... is Win & LOL about 8 months ago ×
LauriitaJ411 thinks 1976 McDonald's Ad Targeting... is LOL & OMG about 9 months ago ×
Kevin E. thinks 1976 McDonald's Ad Targeting... is Trashy & Fail about 10 months ago ×
dirtyzombie thinks 1976 McDonald's Ad Targeting... is WTF about 10 months ago ×
Amy Fellowes thinks 1976 McDonald's Ad Targeting... is LOL, WTF & Fail about 10 months ago ×
lauraw6 thinks 1976 McDonald's Ad Targeting... is WTF, LOL & OMG about 10 months ago ×
randomsausage 10 months ago

Still think this would have been better “McDonalds: where Shaft takes his bitch between busts”
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LOL WIN OMG CUTE WTF FAIL GEEKY
drspaceman thinks 1976 McDonald's Ad Targeting... is Win & LOL about 11 months ago ×
J A thinks 1976 McDonald's Ad Targeting... is WTF & LOL about 11 months ago ×
nycityboy 1976 McDonald's Ad Targeting... and thinks it’s Old about 11 months ago ×
andrewa14 thinks 1976 McDonald's Ad Targeting... is Fail about 11 months ago ×
jenl4 thinks 1976 McDonald's Ad Targeting... is WTF about 11 months ago ×
ishmaelnapoleond 1976 McDonald's Ad Targeting... about 11 months ago ×
Akingston thinks 1976 McDonald's Ad Targeting... is OMG, WTF & LOL about 11 months ago ×
pollye2 thinks 1976 McDonald's Ad Targeting... is WTF about 11 months ago ×
emle thinks 1976 McDonald's Ad Targeting... is WTF, Fail & LOL about 11 months ago ×
ryanc31 thinks 1976 McDonald's Ad Targeting... is Win about 11 months ago ×
ChrisA4783 thinks 1976 McDonald's Ad Targeting... is Trashy about 11 months ago ×
Sarrita thinks 1976 McDonald's Ad Targeting... is WTF about 11 months ago ×
mjpark thinks 1976 McDonald's Ad Targeting... is LOL about 11 months ago ×
dreamingbig 1976 McDonald's Ad Targeting... about 11 months ago ×
tawanab thinks 1976 McDonald's Ad Targeting... is WTF about 11 months ago ×
joeb11 11 months ago

The first draft was even worse.
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LOL WIN OMG CUTE WTF FAIL GEEKY
joeb11 11 months ago

If you look very closely at the ad, you’ll see that they trademarked the word “Dinnertimin’.” Obviously, they expected it to catch on.
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LOL WIN OMG CUTE WTF FAIL GEEKY
yahelh thinks 1976 McDonald's Ad Targeting... is Fail about 11 months ago ×
silenced thinks 1976 McDonald's Ad Targeting... is Fail, WTF & LOL about 11 months ago ×
stefanieb2 thinks 1976 McDonald's Ad Targeting... is WTF about 11 months ago ×
Judd Hayes thinks 1976 McDonald's Ad Targeting... is Trashy, Fail & WTF about 11 months ago ×
GitRyan thinks 1976 McDonald's Ad Targeting... is Fail about 11 months ago ×
keenam thinks 1976 McDonald's Ad Targeting... is LOL about 11 months ago ×
tfoxy74 11 months ago

2/2 cont. in an (almost) equally offensive manner.
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tfoxy74 thinks 1976 McDonald's Ad Targeting... is Fail about 11 months ago ×
tfoxy74 11 months ago

Please. They still pander to the African American community.
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Rachael P. thinks 1976 McDonald's Ad Targeting... is WTF & OMG about 11 months ago ×
Boydmer thinks 1976 McDonald's Ad Targeting... is LOL about 11 months ago ×
CaliforniaJazzy thinks 1976 McDonald's Ad Targeting... is WTF about 11 months ago ×
megaglee thinks 1976 McDonald's Ad Targeting... is Fail, WTF & OMG about 11 months ago ×
gcsapo 11 months ago

…this made me laugh as an old friend once told me when she arrived to the UK for the first time from Africa with her family, they all got dressed up specially in their sunday best to go to dinner at McDonalds!
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shannong7 thinks 1976 McDonald's Ad Targeting... is Fail about 11 months ago ×
Amber McDaniel thinks 1976 McDonald's Ad Targeting... is OMG about 11 months ago ×
amy swiney thinks 1976 McDonald's Ad Targeting... is LOL about 11 months ago ×
sonyacosbyh thinks 1976 McDonald's Ad Targeting... is Fail about 11 months ago ×
Arica H. thinks 1976 McDonald's Ad Targeting... is Fail, WTF & LOL about 11 months ago ×
huffingtonpost.com readers just made 1976 McDonald's Ad Targeting... hotter about 11 months ago ×
chaz atlas 11 months ago

Before he went to Godfather’s Pizza, Herman Cain wrote this campaign. Awww Shuck-Ducky!
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Julianna95 thinks 1976 McDonald's Ad Targeting... is LOL & Cute about 11 months ago ×
zcesb11 thinks 1976 McDonald's Ad Targeting... is WTF about 11 months ago ×
laurieg8 thinks 1976 McDonald's Ad Targeting... is Fail about 11 months ago ×
kelseym8 thinks 1976 McDonald's Ad Targeting... is WTF about 11 months ago ×
Deanna Ortiz thinks 1976 McDonald's Ad Targeting... is LOL about 11 months ago ×
pajiba.com readers just made 1976 McDonald's Ad Targeting... hotter about 11 months ago ×
reddit.com readers just made 1976 McDonald's Ad Targeting... hotter about 11 months ago ×
lyond thinks 1976 McDonald's Ad Targeting... is WTF & Fail about 11 months ago ×
cinnarose thinks 1976 McDonald's Ad Targeting... is LOL about 11 months ago ×
shrinkage 11 months ago

Jumpin’ in my hot tub time machine right now to kick some ‘76 ass.
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kel ce 11 months ago

And nothing has changed. If I’m in the other room and a commercial with hip hop music comes on I know it’s a McDonalds commercial without looking.
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LOL WIN OMG CUTE WTF FAIL GEEKY
MARSHALL FOX 11 months ago

No, that’s not racist. THIS is racist: Naming a Travel Agency aimed exclusively at a black clientele “Niggah Be Trippin’” (Sorry for that. Actually, that early Mickey Deez ad is less racist than it is “cluelessly ignorant”; which, in truth, is what’s usually at the heart of most thoughtless bigotry.)
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LOL WIN OMG CUTE WTF FAIL GEEKY
delicious kiwis 11 months ago

mcdonalds still targets ads at black people by trying to be over the top urban. nothing has changed.
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LOL WIN OMG CUTE WTF FAIL GEEKY
itsmalena 11 months ago

Well I’m torn. It’s a little on the bad side but I laughed. :/
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LOL WIN OMG CUTE WTF FAIL GEEKY
Diana 11 months ago

We say way worse things about homosexuals today. Can’t wait to show my grandchildren the sitcom that had this gem recently: “Don’t get me wrong, I love the gays, I could never get my hair to look this good without them”
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LOL WIN OMG CUTE WTF FAIL GEEKY
Pifflove 11 months ago

McDonald’s does the 2012 equivalent of talking down to black people now in their commercials. Absolutely nothing has changed.
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katw2 11 months ago

All I can see is the atrocious typesetting of that copy!! I guess I spent to much time doing layout in my short graphic design career.
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LOL WIN OMG CUTE WTF FAIL GEEKY
Floobity 11 months ago

Racist: no. Awesome: yes.
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LOL WIN OMG CUTE WTF FAIL GEEKY
Shaun McCracken 11 months ago

Oh stewardess… I speak jive.
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LOL WIN OMG CUTE WTF FAIL GEEKY
obb2 11 months ago

Remember your politically correct indoctrination; everything is racist.
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jairoj 11 months ago

I don’t think is racist. McDonald prob did this with white people too, lol maybe serve tacos on fancy plates for the Latinos.
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annihilist 11 months ago

Don approves.
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