1. Travel in groups.
2. Don't purchase your ticket during peak buying hours.
3. Take a sleeper train.
4. Get a Two Together Railcard.
5. Or a 16-25 Railcard if you're eligible.
6. Take a slower train.
7. Buy Advance fare tickets, and buy them early.
For the best prices, buy your Advance fare tickets online or from a ticket booth at a station as early as possible (most tickets are available 12 weeks in advance of the journey). If you don't absolutely require the flexibility an Anytime single to allow you to travel on any service at any time, committing to a journey through Advance fare can often save upwards of £100. Advance tickets can be bought online or at any station ticket machine in the UK.