Gap needs to do something, but going corporate logo was not it. They should have gone the other way - make it more street. more color, organic.
so lame!

I really don’t get all the brouhaha surrounding something as trivial as a harmless new logo for a damn clothing store. If The American Red Cross changes their logo to a swatstika, let me know.

In Retrospect: The Gap Decides Against 80′s Television Network-esque Logo  

I stopped buying anything at the Gap when I found out that they employ people in sweatshops including children.

nah the spec work has only just begun apparently.
http://99designs.com/logo-design/contests/design-better-gap-logo-community-project-54693 two sanfran companies working together maybe?

Looks like a lo-fi tech company logo.

Where’s the I don’t give a fuck button?! I love how people go insane every time a corp changes something. I DON’T GIVE A HIT! And I don’t give a shit about what ppl think about it!

The Gap is still a thing that exists?

Graphic design majors, fire up your “Imma go back to school for somethin’ medical” engines!

Spec design result….

is this all it takes to be a graphic designer? because i could totally be cashing in on shit like this.

Nooooooooooooooooooooooooooooo!

This totally looks like a company logo put together by Microsoft Publisher. Poor decision Gap.