American Apparel Now Have Mannequins With Quite A Lot Of Pubic Hair

Because MERKIN.

1. American Apparel’s window displays in New York City now feature mannequins with full, healthy tufts of pubic hair brimming out from its sheer lingerie.

Jen Chung/Gothamist / Via
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2. A district visual manager for American Apparel in New York told the New York Observer the mannequin merkins brought something “new” to celebrating Valentine’s Day.

Jen Chung/Gothamist / Via

Dee Myles said the merkins helped to “bring rawness and newness to a holiday thought of as a romantic Hallmark holiday … by exploiting the lust of Valentine’s Day.”

Myles added it was also “important to have instances spark up curiosity and conversation about what we deem beautiful and sexy.”

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3. The, er, fullness of the mannequin’s public hair has been praised by a lot of women.

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THE REVOLUTION IS COMING: RT @Jezebel: AmericanApparel accessorizing mannequins with full bush

— Caitlin Moran (@caitlinmoran)
ID: 2296420

7. Some are unsure how to feel.

American Apparel mannequins have big bushy pubes now. Kinda brave, still kinda pervy.

— someecards (@someecards)
ID: 2296455

@russless @HeyVeronica putting a merkin on a mannequin is a disturbing image but I don't mind the overall result tbh

— Stefanie Jesney (@stefinmotion)
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9. Some are NOT HAPPY that a mannequin would dare to not wax.

Full bush on a mannequin? Has the world gone completely batshit? Who thought this was a sexy idea

— Bee (@serarrist)
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Why is it necessary to have a mannequin with pubic hair!?! This is America home of the free land of the cleanly shaven!

— Rockilyn (@RockiiiDe)
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Whose idea was it to put bush on a mannequin

— Moistye Breast (@babagam00sh)
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12. And some took the mannequin’s pubes politically.

@Gothamist as if... 4 years of H. Bush & 8 years of W Bush weren't enough.. now we have Mannequin Bush! Sheesh!

— Oh my ... Goddess! (@LEISUREGODDESS)
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Running on a political platform of pro-mannequin-bush and anti-bush-shaming.

— Alan Hanson (@iluvbutts247)
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14. But others had bigger concerns.

Is this mannequin merkin ethically sourced #americanapparel

— иосиф (@venusasaboyyy)
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15. And those of us covering the magnificent mannequin merkins have officially been caught out:

The media is obsessed with American Apparel's mannequin merkins only because they want to print the word merkin.

— Ian MacAllen (@ianmac47)
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Cate Sevilla is the UK managing editor for BuzzFeed and is based in London.
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