A$AP Rocky is one of the hottest rappers in the game right now.
Earlier this month he took to Instagram to promote upcoming album At.Long.Last.A$AP.
He started off by posting this cryptic Twitter message.
Then he uploaded a bunch of blank white images to Instagram.
Lots of blank white images.
Understandably, people were pissed off at having their feeds clogged up with nothingness.
that asap rocky instagram spam tho
And started to become a little unhappy that they were following him.
Asap rocky Finna get unfollowed on Instagram
when u follow asap rocky on instagram
And stranger still, he was pulling a serious number of likes in.
Then he started to upload more than 150 images of a changing gradient over the course of ten hours.
Before some crowning images revealed what was going on.
In full flow on mobile, it looks pretty special.
It was eventually revealed to be an art project, done in collaboration with Robert Gallardo.
Gallardo told Complex that it "is modern day fine art, just delivered to you differently because of the times we live in. Social media feeds instead of galleries."
But according to reports the process lost him 100,000 followers in 10 hours.
Rocky doesn't seem too cut up though, because he's still uploading blank space.
Some come together to form vertical pieces like this.
While others make up widescreen installations.
He's even started uploading some colour ones.
Which help form images like this.
His fans have started to enjoy it now.
They're actually really into it.
the digital album artbook Asap Rocky is doing on Instagram is dope af
asap rocky's instagram is such a work of art
ASAP Rocky's instagram page is nuts!
And he's still pulling in a frankly ridiculous number of likes on screens of nothing.
Because when you make tracks like this, it's only a matter of time before people love you again.
Stay delightful Rocky, k?
