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US residents can opt out of "sales" of personal data.
Many were underwhelmed by Starbucks' announcement, since free wifi has been available at other local Seattle coffeeshops, like Tully's and Top Pot Doughnuts, for years. Free wireless internet in a coffeeshop is practically a right, not a privilege, if you ask most cafe denizens. Starbucks is sweetening the pot, however,