Terry City Joins BuzzFeed As Vice President Of Sales, West Coast

BuzzFeed Expands Social Advertising for Film and Television Industry

New York, April 13, 2012– Terry City has joined BuzzFeed as Vice President of Sales, West Coast. City was most recently Executive Director of Sales and Strategy for Huffington Post, with a focus on the entertainment industry. Prior to this, he was Strategic Entertainment Accounts Director at Yahoo!

“Social advertising is transforming the way entertainment is marketed. BuzzFeed’s rapidly growing audience of 20 Million SuperSharers is always looking to identify and spread engaging content, making the BuzzFeed site and platform the ideal fit for social entertainment advertisers,” said City. “I’m excited to work with the team and industry to be part of this major shift to social.”

“Terry is a proven sales leader who knows the entertainment industry better than
anyone in digital,” said Andy Wiedlin, BuzzFeed’s Chief Revenue Officer. “The shift to social in editorial and publishing happened very quickly with BuzzFeed as the leader, and I actually believe the shift to social advertising is even more rapid. We’re lucky to have Terry join us at this inflection point.”

Prior to Huffington Post and Yahoo, City worked in sales leadership roles at the
Hollywood Reporter and Variety. He will be based in Los Angeles and staff a full
local team to support and service clients.

“Terry is someone I’ve long wanted to join BuzzFeed,” said Jonah Peretti, BuzzFeed Founder and CEO. “He is universally regarded as someone who understands the needs of entertainment advertisers. He’s also passionate about and truly gets social. He’s the perfect person to work collaboratively with the studios on innovative social advertising programs.”

For more information on BuzzFeed, visit http://www.buzzfeed.com

Media Contact:
Alice Suh
BuzzFeed
alice@buzzfeed.com
646.599.8652

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About BuzzFeed

BuzzFeed is a new kind of media company for the social world. Our technology powers the viral distribution of content, detects what is trending on the web, and
connects people in realtime with the hottest content of the moment. Our site is a
rapidly growing hub for viral media that reaches over 20 million monthly unique
visitors and our viral media network reaches an additional 300M.

BuzzFeed is at the forefront of a major shift in the advertising industry away
from traditional banner ads towards “social advertising” that engages consumers,
inspires sharing, and produces viral lift, or “earned media.”

BuzzFeed’s industry leading technology and unique social distribution engine is
used by top brands such as GE, Kraft, Viacom, Disney, and Coca Cola to go beyond
banners, turbo charging their social advertising and branded content initiatives.

Jonah Peretti, founder & CEO of BuzzFeed, previously cofounded the Huffington Post and is a graduate of the MIT Media Lab.

BuzzFeed is backed by: NEA, Softbank, Hearst, RRE, Lerer Ventures, SV Angel and
Founder Collective.

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