AdAge: Digital A-List: BuzzFeed, ‘Social Advertising’ Play Is Luring Marketers Ranging From Pillsbury To K-Y

February 27, 2012 - “Of course, sponsored posts aren’t exactly new. But Buzzfeed has managed to wrap the concept in social sheen, sprinkle in its pop culture-focused voice, and optimize distribution better than most,” -AdAge posted on September 26, 2012 at 10:21am EDT