AdAge: Digital A-List: BuzzFeed, ‘Social Advertising’ Play Is Luring Marketers Ranging From Pillsbury To K-Y

February 27, 2012 - “Of course, sponsored posts aren’t exactly new. But Buzzfeed has managed to wrap the concept in social sheen, sprinkle in its pop culture-focused voice, and optimize distribution better than most.” -AdAge

          
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