The way that people consume media has shifted from portals to search to social. In an increasingly mobile world where people are constantly consuming and sharing content, BuzzFeed has built a media company focused on social as the dominant means for discovering and engaging with all forms of content. In this new world, what aspects of editorial, advertising, and publishing technology need to be re-invented? What are some of the tools/tactics for telling stories and creating compelling content that people want to share? Will native advertising be the key to monetization?