11:15 – 12:00pm Just the Jumping Off Point: Ads on TV and the New 360 Degree Campaign
After many years of experimentation, TV marketers and advertisers are coming up with the best solutions to translate the standard 30-second spot to varied screen real estate. But as content and brand partners succeed in ad plays in VOD/streamed content on this new screen universe – what is proving most impactful with audiences? How should advertising be designed and what should it look like? How are we using new ‘big data’ caught from online video watching to continue to improve targeting brands to consumers? TV advertising chiefs, technology leaders and brands will analyze opportunities in this 360 approach to campaigns.
Shane Peros, Managing Director, Strategic Publisher Partnerships, Google
Monica Austin, Senior Vice President, Business & Brand Development, Shine America
Jon Steinberg, President, Buzzfeed
Xavier Kochhar, Managing Partner, MediaLink
David Shing, Digital Prophet, AOL
Caralene Robinson, VP Brand Strategy & Marketing Communications, Shine America