The Newfront Hangover - “Content Is King- Panel” - New York - May 7, 2013

By Invite Only panelist: Aswini Anburjan, Director of Partnership, Development, BuzzFeed 9:05 am - 9:25 am Nomad Hotel 1170 Broadway, NY, NY

Content is King | Panel
Defining content marketing. Understanding the intricacies of sponsored content.
How content marketing can be used to achieve and surpass your advertising goals.
Moderator: Jack Myers
Panelist: Aswini Anburajan, Director of Partnership, Development, BuzzFeed
Panelist: Charles Whittingham, SVP of Sales, Brightroll
Panelist: Alain Gayot, Editor-In-Chief, Gayot
Panelist: Susan Borst, Directory of Industry Initiative, IAB

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