Content is King | Panel
Defining content marketing. Understanding the intricacies of sponsored content.
How content marketing can be used to achieve and surpass your advertising goals.
Moderator: Jack Myers
Panelist: Aswini Anburajan, Director of Partnership, Development, BuzzFeed
Panelist: Charles Whittingham, SVP of Sales, Brightroll
Panelist: Alain Gayot, Editor-In-Chief, Gayot
Panelist: Susan Borst, Directory of Industry Initiative, IAB