Promoted

OMMA Premium Display - “A Year Among The ‘Natives’: An Early Action Report On Scalability, Effectiveness, Relevance” - Los Angeles, July 23, 2013

Speaker: Andy Wiedlin, Chief Revenue Officer, BuzzFeed 11:30am Hyatt Regenct Century Plaza Los Angeles, CA

A Year Among The ‘Natives’: An Early Action Report on Scalability, Effectiveness, Relevance

The most buzzworthy ad format of the year is also among the most argued. Is “native advertising” really just “custom content” or “advertorial” by another name? As every publisher struggles to label something in their ad portfolio as ‘native’ (even mid-page banners) diffused quickly. And even if there is something different about going “native” what have both sellers and buyers learned about the scalability and sustainability of the model in this year of the trend’s arrival. Is this really more of a sideshow, where sponsored posts and branded content make sense for a select few publishers like Buzzfeed and the social media networks but not for most media types? And how are these programs being measured relative to traditional branding and DR campaigns? Is the effort going into them really showing ROI? Early-in publishers and agencies give us their early action report.

Check out more articles on BuzzFeed.com!

 
 
    Here Are The Top Stories
    • Police in Athens used pepper spray on protesters two days ahead of Greece's major bailout vote.
    • A medical helicopter crashed in Colorado. The crash killed the pilot and injured two crew members.
    • Serena Williams survived an upset at Wimbledon and defeated current Britain's Heather Watson. She'll play her older sister Venus in the next round of the tournament ?
    Get The News App

    Hot Buzz

    How Do You Actually Deal With Getting Your Heart Broken?

    collection

    What Things Do You Love About Being Short?

    collection

    Now Buzzing