Panel: 2012: The Year Social Helps Brands Become Publishers
In social media, content is currency. For brands to insert themselves in the millions of interactions that take place on social media every day, they must recognize the importance of inspiring dialogue and shares through relevant content. As more and more brands work to engage key audiences, uncovering and inserting passion-driven topics into natural social conversations has become all the more critical. But brands are facing a number of big challenges in creating a successful social content strategy. Moderated by Digitas’ Jordan Bitterman, this panel of top practitioners in the field will discuss how they’ve overcome content roadblocks on platforms ranging from Tumblr to Twitter and will arm attendees with strategies and they can implement to meet social marketing objectives as well as fully tap into their inner publisher potential.
Jordan Bitterman, SVP, Social Marketing Practice Director, Digitas
Noah Brier, Co-Founder, Percolate @heyitsnoah
Jack Mason, Strategic Programs & Social Business, IBM Global Business Services @jackmason
Jon Steinberg, President, Buzzfeed @jonsteinberg