MediaPost OMMA Social Insider Summit Agenda
mediapost.com
For most consumers – and many marketers – the majority of their social media activity has been text-based, with status updates and tweets being the main currency of social platforms. But in the last year, image-based social media has exploded, with services like Instagram (now owned by Facebook), Pinterest and Tumblr accounting for a lot of sharing, and a lot of buzz. Meanwhile, Facebook and Twitter have also launched brand pages that give advertisers a much more interesting visual palette to work with. How are advertisers taking advantage of image-based social? What are emerging best practices? And if your brand is not involved, what are you missing out on?
Panelists:
Michelle Bushneff, Social Media and Online Marketing Manager, Athleta
Teresa Caro, VP, Social Marketing, Engauge
Steve Red, President and Chief Creative Officer, Red Tettemer + Partners
Andy Wiedlin, Chief Revenue Officer, BuzzFeed