No Place for Ads?
Social Advertising and Branded Content
On the social web there is no place for ads—only content and sharing. Increasingly users are accustomed to consuming and sharing a blend of the personal, funny, and serious, all in an intermingled feed. Brands can succeed on the social web by developing “content gifts” for audiences and measuring the social lift that comes from harnessing the network effects of SuperSharers on major social platforms. Through a mix of data, case studies, and anecdotes, Jon Steinberg, President, and Andy Wieldin, Chief Revenue Office, both of BuzzFeed, discuss the origins and future of social advertising.
Jon Steinberg, President, BuzzFeed
Andy Wiedlin, Chief Revenue Officer, BuzzFeed