Digital Innovators Summit 2014 - Understanding The Art & Science Of Social Sharing - Berlin, March 24, 2014

Speaker: Scott Lamb, Vice President International, Buzzfeed Deutsche Telekom Representative Office, Französische Straße 33 a-c, 10117 Berlin, Germany

BuzzFeed, a leading social news and entertainment media company, produces entertaining content as well as original reporting and breaking news. BuzzFeed's successful business model combines the art of storytelling and data to create custom branded content. Scott Lamb, VP of International, will explain why and how some content goes viral more than other, how social has become the new starting point for modern media and journalism and how they have built their sustainable business model.