Branded content has proven to be an effective form of advertising in traditional mediums, but how effective is it when it comes to online video — and what is the best approach? Hear from a brand that has gotten it right.
Moderator: Giselle Abramovich-Tsirulnik, senior editor-brands,
Stephanie Sarofian, svp, managing director, The Third Act: @digitas
Matt Stein, vp promotions and creative services, BBC America
Jon Steinberg, president, Buzzfeed @jonsteinberg