Digiday Agency Summit - "Making Native Work" - Phoenix, Arizona - March 20, 2013

speaker: Andy Wiedlin, Chief Revenue Officer, BuzzFeed 10:50 am - 11:10 am Montelucia Resort & Spa 4949 E. Lincoln Drive Scottsdale, AZ 85253

Native advertising is all the rage -- when it works. Hear BuzzFeed and an agency client discuss the challenges each side faces when tasked with developing a native strategy.